01. antecede
concept
Antecede is a conceptual fashion editorial that explores the often invisible labour behind artistic creation, the quiet tension, ritual, and discipline that unfold before anything is made. Inspired by my own painting practice, the project began with an obsession, the overlooked acts that come before the image, building frames, stretching canvas, mixing pigment. These gestures, usually dismissed as preparation, are reframed here as expressions of artistry in their own right.
The editorial constructs a visual environment from raw materials, concrete, wood, canvas, pigment, and uses them not just as backdrop, but as narrative tools. Styled in a palette of red, blue, white, and black, each look reflects an emotional state in the process, focus, anticipation, newness, and uncertainty. The garments, grounded in luxury streetwear, sit within this world rather than above it, balanced between control and spontaneity.
Antecede is ultimately about the space before the first move, the energy of becoming, not being. It asks the viewer to reconsider the value of process, and to see creativity not just in the outcome, but in the build-up that makes it possible.
This board laid the material and emotional foundation for Antecede. It visualises the raw inputs of creativity, concrete, wood, canvas, pigment, and reframes them not as background elements, but as central characters in the act of making.
challenge
How do you create a fashion editorial that feels conceptually rich without overshadowing the garments, especially when the styling leans into luxury streetwear? The challenge was to construct a world where the process of creation itself could be visually present, without dominating the fashion. It needed to strike a balance between conceptual depth and clarity, to show the tension, materiality, and ritual behind artistic preparation, while still allowing the clothes to lead. The goal was to embed narrative into the environment, so that the viewer feels the story without being told it.
approach
The concept wasn’t just an abstract idea, it shaped the entire environment the editorial lived in. Inspired by the unseen rituals of painting, I built a visual world using raw materials like stretched canvas, concrete, wood, and pigment. These informed the supporting props and textures, establishing a tactile, process-led setting. The fashion, grounded in a luxury streetwear aesthetic, was styled to align with the concept’s tonal system, a deliberate palette of red, blue, white, and black, each colour tied to an emotional moment in the act of preparation. This created a sense of cohesion between wardrobe and environment without compromising the garments’ voice. The result is a layered editorial where everything, from materials to mood to styling, points back to the idea that process is its own form of art.
role
This was a solo led project where I owned the full creative process from concept to execution. I developed the editorial concept, conducted material and visual research, and created moodboards and style guides to shape the direction. I sourced garments, styled the looks, cast the models, and secured equipment and locations. I led all aspects of the shoot including art direction, set design, and photography, and later handled post-production, editing, and asset creation.
look 01
styling
The styling for Antecede sits at the intersection of luxury streetwear and visual precision. It doesn’t mimic the artistic process, it resists it. While the concept focuses on raw beginnings and abstract pre-paint rituals, the wardrobe grounds it in something sharply designed, self-aware, and tactile.
The intention wasn’t to create a literal painter’s wardrobe, but to explore how tension, control, and detail manifest in clothing. Clean silhouettes,considered accessories, and layered textures turn the idea of preparation into something wearable.
xanthe blazer grey pinstripe - SALT MURPHY
blue crochet bucket hat - KIJUN
ovalo sunglasses blue pearl - Jacquemus
cabri short sleeve shirt in blue stripes – Jacquemus
prap pinstripe holes trousers - Acne Studios
leather loafers - Acne Studios
This look plays with structure and scale, like a visual grid made soft. It brings the architectural precision of a pre-drawn sketch into streetwear form.
peak lapel double breasted blazer - Acne Studios
black maxi x maxi x maxi trousers - LU’U DAN
iconic square toe chunky loafers - MARNI
red chunky ears balaclava - CHARLES JEFFREY LOVERYBOY
red collared knit - Alexander McQueen
Red doesn’t decorate here, it disrupts. Piercing through the controlled silhouette, it becomes the moment of internal ignition, the instant before thought becomes action.
look 02
look 03
benjamin pants grey pinstripe - SALT MURPHY
ovalo sunglasses blue pearl - Jacquemus
la casquette barco navy - Jacquemus
gilli cardigan blue - Corridor
LV trainer sneaker denim - Louis Vuitton
white suit shirt – Stylists own
Blue Tie – Stylists own
A clash of refinement and texture. The tie says order, the cardigan says chaos. It reflects that emotional middle space between control and instinct.
