I’m Rhys, a London-based creative director and stylist originally from Melbourne. My background starts with drawing and painting, shifts into photography and styling, and lands in creative direction, where I pull all of it together. The through-line? A love of ideas, not just how they look, but how they’re built.

 

I studied design formally, but I’ve always been self-taught first. I learned by doing, sketching ideas, testing tools, styling shoots, building campaigns, and refining how I communicate big, messy thoughts into cohesive visuals. That hands on approach is still at the centre of how I work, whether I’m art directing a fashion shoot, designing digital content, or building out an identity for a new brand.